Meta Ads Case Study: AIG Corporate Services Provider (Business Consultant UAE)
AIG Corporate Services Provider specializes in UAE business consultancy. Its corporate office is located in the heart of Dubai, United Arab Emirates. They promise to give you the most transparent, high-quality backend, frictionless operations, and customized solutions possible.
They have extensive business setup experience in the United Arab Emirates.
- Client AIG Corporate Service Provider
- Date 15 June 2022
- Services Facebook Ads
- Budget Aed 40000+
The AIG Corporate Services Provider is a business services and consulting company based in the United Arab Emirates. Their business goal was to generate high-quality leads, and they had a high-value ticket size and a return on ad spend (ROAS) of 4.26.
To achieve this goal, the company implemented a multi-phase advertising strategy that included testing different ad creatives, collecting data, and using data-driven targeting to narrow down their audience.
Phase 01: TOF Initial Creative Test (ABO)
In the first phase of the campaign, the company conducted a test of three ad sets with different creatives, targeting a cold audience with a single interest and a cold audience with a broad range of interests. The budget for this phase was a minimum of AED 30-50 per day.
Phase 02: MOF Initial Data Collection
In the second phase, the company used the top creative from the initial test and tested three additional ad sets: one targeting a very warm audience with a 95% lookalike audience, one targeting a 50% lookalike audience, and one targeting a 25% lookalike audience. They also targeted a 1% to 3% lookalike audience with 180 video views, as well as a warm audience that had already engaged with the company in the past. Finally, they targeted a broad audience with advantage+ and dynamic+ campaigns. The budget for this phase was a minimum of AED 100.
Phase 03: BOF Data-Driven Targeting
In the third phase, the company narrowed down their targeting to specific age ranges, placements, and genders, and retargeted their cold audience with in-app ads. They also targeted a broad audience with advantage+ and dynamic+ campaigns, and conducted a brand awareness and traffic campaign to explore additional audiences. The budget for this phase was AED 500-700.
Throughout the campaign, the company learned the importance of continually testing different ad creatives and placements, staying calm and focused, and using video ads with no sound and branding in the first three seconds. They also found that using the advantage+ placement or targeting at least four placements was effective.
In conclusion, the AIG Corporate Services Provider was able to successfully generate high-quality leads through a multi-phase advertising campaign that included testing different ad creatives, collecting data, and using data-driven targeting to narrow down their audience. By staying focused and continually testing different strategies, they were able to achieve their business goal of generating high-value leads with a strong return on ad spend. The company also learned the importance of using video ads with no sound and branding in the first three seconds, and the effectiveness of targeting multiple placements. Overall, this case study highlights the importance of testing and data-driven decision making in advertising campaigns.