Case Study: Facebook Account Hack and Ad Fraud
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
Our company’s Facebook account was hacked by hackers who gained access through a spam link that was clicked on by one of our employees. Once they had access, they started using our Ad Manager to run ads promoting their own websites. In just two days, they had spent 2.7 million Pakistani rupees on our account.
When we realized that someone was using our ad accounts, the first thing we did was block our credit card for international transactions to prevent any further unauthorized charges. We then contacted Facebook support to investigate the issue and remove the hackers from our business account. We also requested a refund for the amount that the hackers had spent on our account.
Facebook support was very helpful and opened an investigation into both of our ad accounts. They were able to refund the amount for one of the accounts within a week, but the second account was more complex as there were multiple hackers involved. While we waited for the second refund, we took several measures to secure our account and prevent further hacks, including blocking our credit card for international transactions, securing our account, monitoring our account, and taking preventative measures.
It took about a month for Facebook to refund the amount for the second ad account, but their support team was cooperative throughout the process. We learned the importance of being vigilant about clicking on suspicious links and took steps to secure our accounts and prevent future hacks.
If your Facebook Ad Manager has been hacked, here are some steps you can take:
Stay Calm: Subse pehly ap ne ghabrana nhi hai…
Block your credit card for international transactions: This will prevent the hackers from making any further unauthorized charges on your account.
Contact Facebook support: Report the issue to Facebook and request an investigation. They may be able to help you regain access to your account and refund any unauthorized charges.
Secure your account: While you are waiting for the issue to be resolved, take steps to secure your account. This may include changing your password, enabling two-factor authentication, and reviewing your account’s security settings.
Monitor your account: Keep an eye on your account to see if the hackers are still active or if they have made any additional unauthorized charges.
Take preventative measures: To prevent future hacks, be cautious about clicking on suspicious links and make sure your passwords are strong and unique. You may also want to consider using a password manager to store your login information.
EasyPesy Shop is an e-commerce store that sells a variety of general products. The company is based in the United States and has a small team.
The owner of EasyPesy Shop had previously tried to generate sales through Facebook ads, but was unsuccessful. Despite spending $700 on advertising, he was only able to make 5 sales.
In an effort to improve the performance of his advertising efforts, the owner reached out to a marketing consultant for assistance. The consultant agreed to help, and the two began working on a new strategy for the Facebook ads.
The first step in the process was to conduct initial sandbox testing to determine which products were most likely to be successful. From there, the team developed creative ad campaigns that targeted specific interests.
The results of these efforts were impressive. In just $40, EasyPesy Shop was able to generate 6 sales. This represents a significant improvement over the previous campaign, which had only generated 5 sales at a cost of $700.
Overall, this case study demonstrates the importance of proper strategy and targeting in advertising. By focusing on the right products and targeting the right audience, EasyPesy Shop was able to significantly improve the performance of its Facebook ads and generate more sales at a lower cost.