Meta Ads Case Study: AIG Corporate Services Provider (Business Consultant UAE)
AIG Corporate Services Provider specializes in UAE business consultancy. Its corporate office is located in the heart of Dubai, United Arab Emirates. They promise to give you the most transparent, high-quality backend, frictionless operations, and customized solutions possible.
They have extensive business setup experience in the United Arab Emirates.
- Client AIG Corporate Service Provider
- Date 15 June 2022
- Services Facebook Ads
- Budget Aed 40000+
The AIG Corporate Services Provider is a business services and consulting company based in the United Arab Emirates. Their business goal was to generate high-quality leads, and they had a high-value ticket size and a return on ad spend (ROAS) of 4.26.
To achieve this goal, the company implemented a multi-phase advertising strategy that included testing different ad creatives, collecting data, and using data-driven targeting to narrow down their audience.
Phase 01: TOF Initial Creative Test (ABO)
In the first phase of the campaign, the company conducted a test of three ad sets with different creatives, targeting a cold audience with a single interest and a cold audience with a broad range of interests. The budget for this phase was a minimum of AED 30-50 per day.
Phase 02: MOF Initial Data Collection
In the second phase, the company used the top creative from the initial test and tested three additional ad sets: one targeting a very warm audience with a 95% lookalike audience, one targeting a 50% lookalike audience, and one targeting a 25% lookalike audience. They also targeted a 1% to 3% lookalike audience with 180 video views, as well as a warm audience that had already engaged with the company in the past. Finally, they targeted a broad audience with advantage+ and dynamic+ campaigns. The budget for this phase was a minimum of AED 100.
Phase 03: BOF Data-Driven Targeting
In the third phase, the company narrowed down their targeting to specific age ranges, placements, and genders, and retargeted their cold audience with in-app ads. They also targeted a broad audience with advantage+ and dynamic+ campaigns, and conducted a brand awareness and traffic campaign to explore additional audiences. The budget for this phase was AED 500-700.
Throughout the campaign, the company learned the importance of continually testing different ad creatives and placements, staying calm and focused, and using video ads with no sound and branding in the first three seconds. They also found that using the advantage+ placement or targeting at least four placements was effective.
In conclusion, the AIG Corporate Services Provider was able to successfully generate high-quality leads through a multi-phase advertising campaign that included testing different ad creatives, collecting data, and using data-driven targeting to narrow down their audience. By staying focused and continually testing different strategies, they were able to achieve their business goal of generating high-value leads with a strong return on ad spend. The company also learned the importance of using video ads with no sound and branding in the first three seconds, and the effectiveness of targeting multiple placements. Overall, this case study highlights the importance of testing and data-driven decision making in advertising campaigns.
Case Study: The Pentagon Food Group Ltd (Food Wholesaler UK-B2B)
Pentagon Food Group Ltd was established in 2007 initially operating from a 5000 SQ FT Warehouse, through the vision and determination of the founders, management and its committed and loyal employees. The Pentagon Food Group has grown from strength to strength and has provided “Quality” products and “Service” to its customers which has been second to none. PFG has gained knowledge and expertise in the food service domain and pioneered its business operations to meet the demand of todays caterers and Fast Food Operators. With a customer centric approach, and a natural obsession to provide the best service to our customers we have been able to grow our customer base and geographical distribution since our humble beginnings.
Today The Pentagon Food Group is one of the Largest Food Distributor to the HoReCa Chanel in the Midlands and Northwest, supplying food service products to Takeaways, Restaurants, Fish & Chip Shops, Dessert Parlours, and Fast-food outlets.
What we achieved: (All Organic)
●Increase in Engagement Rate from 3.2% to 8.9% (Monthly)
●Increase in Impressions from 371 to 4,803 per month
●Increase in Website visitors from 6 to 289 per month
●6,500% increase in Reactions (Yearly)
●1,766.7% increase in Shares (Yearly)
●45% increase of Followers (Monthly)
How we achieved
Impressions & Reach: our monthly impressions was too low so it was challenging for us to increase the impression and reach rate. We started testing different types of content to check which will perform for our B2B brand Carousels, info graph and employee generated content and right hashtags helped us to achieve this goal.
Website visitors: we drive more traffic from social media by optimization of social profiles, social proof, and making share button obvious.
Engagement: To increase our engagement we focus on these key elements Teach, inform, entertain, inspire and quality content, posting consistently and at the right time.
Points we focused
To achieve these results, the Pentagon Food Group followed a few key steps. First, they evaluated their business goals and buyer personas in order to determine which platforms were most suitable for their brand. They then developed a monthly work plan and consistently posted unique and engaging content on those platforms. Finally, they regularly analyzed their results to see which strategies were working and which needed to be adjusted.
Overall, the Pentagon Food Group’s success can be attributed to their focus on creating high-quality content, consistently posting on social media, and regularly analyzing their results to make improvements. By following these key strategies, they were able to significantly increase their engagement rate, impressions, website visitors, reactions, shares, and followers, ultimately leading to a successful social media marketing campaign.
Having a lowest cost per result in thier benchmark is always a dream for a marketer specially in Q4.
I was analyzing reports for a brand that i have been managing from last 6 months. The benchmark report was quite good so i thought i should share with my network.
How i achieve and maintain a low cost per result
• Selected detailed targeting expansion, which may show your ad to a broader audience at a lower cost
• Combine ad sets, which may help you spend your ad budget more efficiently
• Use campaign budget optimisation, which may allocate your budget to ad sets that are performing better.
EasyPesy Shop is an e-commerce store that sells a variety of general products. The company is based in the United States and has a small team.
The owner of EasyPesy Shop had previously tried to generate sales through Facebook ads, but was unsuccessful. Despite spending $700 on advertising, he was only able to make 5 sales.
In an effort to improve the performance of his advertising efforts, the owner reached out to a marketing consultant for assistance. The consultant agreed to help, and the two began working on a new strategy for the Facebook ads.
The first step in the process was to conduct initial sandbox testing to determine which products were most likely to be successful. From there, the team developed creative ad campaigns that targeted specific interests.
The results of these efforts were impressive. In just $40, EasyPesy Shop was able to generate 6 sales. This represents a significant improvement over the previous campaign, which had only generated 5 sales at a cost of $700.
Overall, this case study demonstrates the importance of proper strategy and targeting in advertising. By focusing on the right products and targeting the right audience, EasyPesy Shop was able to significantly improve the performance of its Facebook ads and generate more sales at a lower cost.
Case Study: Social Media Management for 7 Tides Estates (Real Estates)
This case study is the presentation of the Strategies which helped me to achieve my goal in social media marketing. All the strategies and recommendations are mentioned that I used in Social Media Marketing
- The real challenge for 7 tides estates was creating and managing high-quality content.
- There was intense competition among real estate companies to attract audiences through quality content.
- 7 tides estates struggled to stand out without unique, high-quality content.
- There was a lack of proper social media management, including content management.
- The KPI’s (key performance indicators) were low due to the lack of quality content on social media platforms.
- I performed social media optimization (SMO) to optimize all social media channels for 7 tides estates.
- I selected specific platforms based on the business and brand.
- I conducted competitive research and created a content strategy to improve KPI’s and produce high-quality content.
- Our main goal was to increase organic reach through hashtag research and community targeting on Instagram, LinkedIn, and Facebook.
- we redesigned the content to fit the brand and provided live updates on a weekly basis.
- They created a monthly plan for social media posts.
The outcome section
After implementing strategies, I managed to improve the KPIs of all social media platforms that I choose for each brand.
7 Tides Estates June 2021 (Before) and August (After)
Our company’s Facebook account was hacked by hackers who gained access through a spam link that was clicked on by one of our employees. Once they had access, they started using our Ad Manager to run ads promoting their own websites. In just two days, they had spent 2.7 million Pakistani rupees on our account.
When we realized that someone was using our ad accounts, the first thing we did was block our credit card for international transactions to prevent any further unauthorized charges. We then contacted Facebook support to investigate the issue and remove the hackers from our business account. We also requested a refund for the amount that the hackers had spent on our account.
Facebook support was very helpful and opened an investigation into both of our ad accounts. They were able to refund the amount for one of the accounts within a week, but the second account was more complex as there were multiple hackers involved. While we waited for the second refund, we took several measures to secure our account and prevent further hacks, including blocking our credit card for international transactions, securing our account, monitoring our account, and taking preventative measures.
It took about a month for Facebook to refund the amount for the second ad account, but their support team was cooperative throughout the process. We learned the importance of being vigilant about clicking on suspicious links and took steps to secure our accounts and prevent future hacks.
What to do in this situation 🤔
If your Facebook Ad Manager has been hacked, here are some steps you can take:
Stay Calm: Subse pehly ap ne ghabrana nhi hai…
Block your credit card for international transactions: This will prevent the hackers from making any further unauthorized charges on your account.
Contact Facebook support: Report the issue to Facebook and request an investigation. They may be able to help you regain access to your account and refund any unauthorized charges.
Secure your account: While you are waiting for the issue to be resolved, take steps to secure your account. This may include changing your password, enabling two-factor authentication, and reviewing your account’s security settings.
Monitor your account: Keep an eye on your account to see if the hackers are still active or if they have made any additional unauthorized charges.
Take preventative measures: To prevent future hacks, be cautious about clicking on suspicious links and make sure your passwords are strong and unique. You may also want to consider using a password manager to store your login information.